Greenlogic, based in Houston, Texas, is a sustainable property solutions provider with over 50 years of combined industry experience. They offer full turnkey solutions in LED lighting, access control, EV charging, SMART apartment technologies, and advanced security systems across the United States. Serving commercial, industrial, multifamily residential, new construction, and hospitality clients, Greenlogic helps reduce costs and environmental impact while promoting sustainability.
Digital Transformation
Growth Marketing
Construction, Real Estate, Sustainable Property Solutions
B 2 B (Business-to-Business)
In 2022, Greenlogic was a hidden gem in the sustainable property solutions market. Despite their innovative eco-friendly upgrades and comprehensive in-house services, they faced a critical obstacle: digital obscurity.
Our approach transcended basic web development, delivering a comprehensive digital transformation. We engineered a robust online ecosystem that seamlessly integrated cutting-edge web design, advanced search engine optimization (SEO) techniques, strategic content marketing, and cohesive brand identity development. This holistic strategy not only enhanced user experience but also dramatically improved search visibility, driving organic traffic and boosting conversion rates.
By crafting detailed brand guidelines, we ensured consistency across all digital touchpoints, strengthening brand recognition and trust. Leveraging responsive design principles, implementing technical SEO best practices, and creating engaging, keyword-rich content that aligned with the brand’s voice, we created a powerful and unified digital presence. The result was a fully optimized, high-performance website with a strong brand identity that served as the cornerstone of our client’s revitalized online marketing strategy.
Crafted a comprehensive Brand Guidelines
Ensured consistency across all digital touchpoints
Differentiated Greenlogic from competitors with a unique visual language
Developed a professional, mobile-optimized website from scratch
Prioritized user experience and intuitive navigation
Showcased Greenlogic’s services with compelling visuals and clear calls-to-action
Launched a resource hub
Created in-depth blog posts, technical documentation, and case studies
Targeted both top-of-funnel and bottom-of-funnel audiences
Implemented advanced on-page and technical SEO strategies
Targeted high-value keywords in the sustainable property niche
Developed a robust backlink strategy, securing high-quality links from industry-relevant websites and publications
Developed a cohesive social media strategy across platforms
Created engaging, shareable content that resonated with Greenlogic’s audience
Crafted an employer branding campaign to attract top talent and showcase company culture
Greenlogic’s digital transformation was nothing short of remarkable. The table below illustrates the stark contrast between Greenlogic’s digital footprint before and after partnering with Nar Agency. Each metric represents a significant leap forward, showcasing the power of a well-executed, holistic digital strategy. From non-existent to industry leader, from fragmented to cohesive, from minimal to thriving—this is the Greenlogic difference.
| Metric | Before Nar Agency | After Nar Agency |
|---|---|---|
|
Online Visibility |
Non-existent |
Industry Leader |
|
Brand Consistency |
Fragmented |
Cohesive & Memorable |
|
Social Media Engagement |
Minimal |
Thriving Community |
|
Marketing Channels |
Limited |
Omnichannel Presence |
|
Lead Generation |
Sporadic |
Consistent & Qualified |
Our full-service digital marketing approach catalyzed a digital revolution for Greenlogic. By implementing a multi-faceted strategy that touched every aspect of their online presence, we achieved a synergistic effect that amplified their reach, engagement, and conversions. The following metrics showcase not just improvement, but a fundamental transformation of Greenlogic’s digital ecosystem:
Our focused Facebook strategy helped Greenlogic expand its social media presence, resulting in increased reach and more active page engagement.
7,200% increase in reach
200% growth in page visits
300% rise in new page likes
450% increase in post engagement
By refining Greenlogic’s LinkedIn approach, we helped build a stronger professional network and improved content visibility on the platform.
4,300% increase in new followers
1,000%+ surge in post impressions
200% jump in unique visitors
40% growth in search appearances
Our SEO efforts improved Greenlogic’s search engine rankings for relevant keywords, leading to better organic visibility and more website traffic.
20+ keywords ranking on Google’s first page
Significant increase in organic traffic and lead generation
80% reduction in bounce rate for organic search traffic
200% increase in average session duration for organic visitors
Greenlogic’s full-service digital marketing case study isn’t just about impressive numbers, but about a testament to the transformative power of a well-executed digital strategy. By implementing a comprehensive approach, we unlocked potential that was previously hidden from view. Here are the core principles that drove this remarkable transformation:
Below, you’ll find a showcase of the diverse range of assets we created for Greenlogic. From engaging blog posts and detailed technical manuals to eye-catching social media content and professional marketing collateral, this gallery represents the breadth and depth of our capabilities. We also developed comprehensive branding elements, including logo designs, color palettes, and typography guidelines, ensuring a consistent and powerful brand identity across all platforms. Each piece was meticulously crafted to align with Greenlogic’s brand vision, target audience, and business goals, demonstrating our commitment to delivering holistic, results-driven solutions.
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